Carnival Cruise Line Advertisement

A week ago my husband I were watching television and a commercial caught our eye. It was an advertisement for Carnival Cruise Lines. It seems that because summer time is nearing more commercials especially for cruises and vacations are being aired. The commercial involves a family whose daughter is surprised at the transformation that has taken place where her hard working father is having fun and not worrying about the hustle and bustle of everyday life. (Click on the video below)

Carnival's argument is that their cruise lines are the best in the world and they are the cure for the stresses of everyday life. The daughter's perception of the normally hard working and stressed out dad are now replaced by slow motion images of that same man dancing, playing, and having fun. Carnival seems to be implying that this is the type of enjoyable and life changing experience that only their company provide. 

With the commercial being from the perspective of the little girl, it seems like the audience Carnival is focusing on is two target markets: Young children who see their parents work too hard and want them to have fun and adults who feel they need to relax. These commercials also seem to target first time cruise-takers.

Obviously the goal of the commercial is to entice you to choose their company for your next summer vacation . Carnival also shows the wide variety of leisure activities that you will experience on one of their cruise ships. With the slow motions shots of dancing and laughing they are also creating an image of fun and relaxation.

As soon as the commercial is done, the Carnival banner appears and anyone who has seen the commercial and feels compelled to contact them can call the 1-800 number or go online to their website. This makes it convenient for anyone to arrange their travel arrangements right away.


Overall, the commercial was effective. It had great imagery with the slow motion shots. The dialogue was a man's voice yet it was from the daughter's perspective, and that seemed to create a story-like mood. It definitely appeals to any person who is stressed, works too hard, and is looking for a way to so called "let loose!" It also appeals to any child who would love to see their parents just "chill out!"